Chief Commercial Officer at Birmingham Royal Ballet

I am a Brand and Business Change specialist, with a focus on customer-led, service businesses. Based on the Herefordshire/Worcestershire borders, I have worked all over the world, most recently in New York City and Singapore.

I believe that dance can be a transformative experience for both audiences and participants.  In an area badly served for cultural provision, I am delighted to be able to support Dancefest as it strives to enhance people’s lives through dance.

Paul James