Chief Commercial Officer at Birmingham Royal Ballet

I am a Brand and Business Change specialist, with a focus on customer-led, service businesses. Based on the Herefordshire/Worcestershire borders, I have worked all over the world, most recently in New York City and Singapore.

I believe that dance can be a transformative experience for both audiences and participants.  In an area badly served for cultural provision, I am delighted to be able to support Dancefest as it strives to enhance people’s lives through dance.

Paul James
Arts Council England Worcester Municipal Charities Dance Hub Birmingham Bransford Trust People Dancing Professional Member Arts Award Supporter